FUEL FOR IDEATION
RESEARCH & DEFINE
Using Design Thinking, I have developed and conceptualized visual ideas and designs for a diverse range of creative projects. The initial phases involve extensive user and market research, detailed segmentation, definition of design drivers, and the creation of mood boards to ensure that the artistic vision aligns with project objectives and defines a clear direction for all team members.
DESIGN THINKING
The non-linear, iterative process of Design Thinking involves a series of cognitive, strategic, and practical procedures. In each area, I use a range of tools and methods to evolve my artistic vision.
RESEARCH
In the initial research phase, conducting user surveys and interviews provides valuable insights. I thoroughly prepare the questions we need to explore, based on the project's objectives and goals. The information gathered is crucial, as it informs and guides the entire design process.
BRAND BRIEF
Whether collaborating with a large corporation or a small start-up, focusing on a Brand Brief offers significant benefits. This structured approach helps to understand or define a brand identity before starting the creative process. I can assist in analyzing and outlining the areas of this essential document, providing a clear framework for design teams to work from, ensuring alignment with the brand’s objectives and vision.
COMPEDITOR ANALYSES
As a visual designer, I extend beyond design and ideation. I engage in strategic thinking, including understanding the competitors. My knowledge in various business areas is a key asset and I often employ Spidergrams, providing an overview of competitors for market positioning.
TARGET GROUPS
Understanding the target audience is central to my strategic approach and design development. Utilizing segmentation tools such as ConZoom and crafting detailed Personas are integral parts of my process, ensuring my designs meet the specific needs of the intended users.
DESIGN DRIVERS
After conducting user and market research, the process of crafting Design Drivers for my vision becomes a smooth task and serve as guiding principles in visualizing a design. The examples show Design Drivers for a luxurious Danish jewellery brand visualised in the moodboard below.
MOODBOARDS
Inspired by my chosen Design Drivers, I create Moodboards, utilizing them to articulate my aesthetic direction. Using a collage-style approach, I craft a cohesive visual that encapsulate the desired style and mood, providing a clear visual reference throughout the process.
COHERENT DESIGN
As a Visual Designer, I recognize the importance of cohesive design across both online and offline channels. Collecting visual information from a diverse team of specialists and designers is crucial for creating a strong and clear visual identity. This collaborative approach ensures that after my research phase I can bring all elements together for a harmonious user experience.
INDUSTRY KNOWLEDGE
Combining my industry knowledge with my digital design expertise, I offer a unique skill set for the jewellery sector. My experience extends to creating impactful websites and e-commerce solutions tailored to the jewellery industry.
