FROM VISIONS TO REALITY
JEWELLERY DESIGN
Ready to bring your jewellery designs to life? My 3D skills and graphic background will help turn your visions into reality. From trend research, initial sketches, and colourful illustrations to tangible prototypes and detailed 3D prints with renderings, I bring precision to the process, guiding a design from concept to production readiness. Let's explore my skills listed below.
DESIGN THINKING
When designing jewellery I often use the non-linear, iterative process of Design Thinking in my creative approach as it involves a series of cognitive, strategic, and practical procedures. In each area, I use a range of tools and methods to evolve my artistic vision. This includes conducting market and user research, setting up surveys, defining personas, selecting design drivers, crafting moodboards, sketch and ideation sessions, developing prototypes, and user tests.
TRENDSPOTTING
Sometimes, getting a new idea is like lifting a glass jar of candy. But even though I cherish intuition, I know it takes more work. I often start with a HUNCH and use DART (Driver Analysis - Reading Trend) to qualify it. I seek affirmation in Trend Drivers such as culture, history, the street, and media. I also explore other design areas to identify long-term trends and study trend forecasting. Learn more in my articles below.
PERSONAS
When designing jewellery, it's a good idea to work with a 'Persona' based on insights from consumer segmentation like ConZoom, or a survey to understand the target audience. The more details about the person's life, thoughts, and emotions the better.
PERSONA
SINGUN LYKKEBERG
Segment E - 'Urban diversity' on Conzoom.
14.4% of Danish households
27 yrs old. In relationship with Hans. No children. Graduate in design valuing career. Cooperative apartment in Copenhagen. Household income 1,000,000 DKK. Feminine with an edge. Love trends & larger floral jewellery. Quality-conscious green consumer. Social & outgoing. Listen to Jazz & alternative funk. Into art, culture, & offbeat films. Magazines: Vogue Scandinavia.
DESIGN DRIVERS
Based on my research I often create a set of Design Drivers (about 8-12 words) helping me visualise a design. Based on my drivers I create a Moodboard like above, to define and approach the design style.
ILLUSTRATIONS
From initial sketch ideation to vibrant and testable illustrations - each step is a stroke towards bringing jewellery concepts to life. Extensive research ensures the final design is grounded in knowledge and well-thought esthetic. With years of experience, I excel in creating illustrations, from sketches to detailed and coloured vector designs.
3D - RHINO CEROS
3D design has revolutionized my jewellery design, enabling the creation of intricate designs beyond traditional methods. Proficient in RhinoCeros, I craft both geometric and organic designs. From rapid prototypes or production-ready files with accurate ring sizes and stone setting preparations, I've got you covered.
PROTOTYPES
I often use 3D to make rapid yet realistic prototypes to test shape and size. Enhanced by gold spray painting, it simulates the look and feel of real jewellery.
RENDERING & IMITATION
Using KeyShot and Photoshop, I bring my 3D jewellery designs to life. With vivid renderings and realistic photo editing or animations, I blend my 3D creations into photographs, creating captivating visuals that tell a story.
TECHNOLOGY & CRAFTSMANSHIP
Mastering the fusion of 3D technology with traditional craftsmanship is essential in the creation of high-quality jewellery. While I'm not a goldsmith myself, I possess deep insights into production methodologies gained from my experiences collaborating with jewellery manufacturers in Europe. I prioritize working closely with skilled artisans, particularly for stone-setting, ensuring high quality in every piece.
Sustainability is at the forefront of my production ethos, where I prioritize the use of recycled metals like gold and silver. However, I recognize that true sustainability requires a holistic approach, including engaging in meaningful dialogue with consumers.
JEWELLERY BRANDING
With over 20 years of experience in Art Direction and UI design, I've worked on diverse projects spanning web design, SoMe, animation, print materials, photoshoots, illustrations, and logo design. Leveraging my expertise, I can infuse professional branding elements into my 3D jewellery designs.
JEWELLERY WEB DESIGN
Combining my knowledge of the jewellery industry, with my skills in UI design, I can help you create an impactful website or e-commerce solution. I easily navigate platforms like Shopify and WIX, ensuring visually appealing online experiences for your brand.
LIVVA ØSTERBY
JEWELLERY BRAND
Creating a jewellery brand takes more than just crafting beautiful pieces; it requires a problem-solving mindset and strategic approach. Through building my own brand, I've gained hands-on experience in market research, pricing, production details, user testing, web mastering, shipping and more. However, my true passion just lies in designing jewellery itself and branding it ♡ While I run a small hobby e-shop, my focus is on applying my skills and expertise to contribute to innovative projects within established companies.